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— Al Ries"What should a brand leader advertise?Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior."
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I don't think I've ever used the word 'gay rights,' because I don't really believe in rights based on your behavior.
— Rand Paul
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We will use the actions of others to decide on proper behavior for ourselves, especially when we view those others as similar to ourselves
— Robert Cialdini
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