"The whole season thing is nonsense. It's either beautiful or it isn't. That's something I really learned when I started collecting dresses."

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Scientific data are not taken for museum purposes; they are taken as a basis for doing something. If nothing is to be done with the data, then there is no use in collecting any. The ultimate purpose of taking data is to provide a basis for action or a recommendation for action. The step intermediate between the collection of data and the action is prediction.

— W. Edwards Deming