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In this country there is a universal third person, the man we all want to be. Advertising has discovered this man. It uses him to express the possibilities open to the consumer. To consume in America is not to buy; it is to dream. Advertising is the suggestion that the dream of entering the third person singular might possibly be fulfilled.
— Don DeLillo
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The arrangement was simply FreedomWorks paid Glenn Beck money and Glenn Beck said nice things about FreedomWorks on the air. I saw that a million dollars went to Beck this past year, that was the annual expenditure. I put it down now as basically as paid advertising for FreedomWorks by Beck.
— Dick Armey
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