"In the old days, a TV sync was perceived as not so cool or whittling away at your indie cred. Now it's seen as much more of an opportunity than a sellout, as a way to find fans who wouldn't have ordinarily come across their genre of music."

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I'm really curious how the private listening - iPods, people listening on their phones - how that might eventual effect music. There'll be a whole genre of music that really works on a kind of one to one headphone or earbud level but doesn't really work when you play it in a room.

— David Byrne