"Miss: A title with which we brand unmarried women to indicate that they are in the market. Miss, Misses (Mrs.) and Mister (Mr.) are the three most distinctly disagreeable words in the language, in sound and sense."

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Although we've used the concept brand communities a couple of times, it's important to reiterate that communities aren't created, they are courted. Most brands will need to court a range of different communities and travel across pools, webs, and hubs if they want to reach the full range of desired consumers.

— Henry Jenkins