"Brands should think of themselves not as storytellers but storybuilders. We plant seeds of content and let our community build on it."

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I think the more important task for a young person than developing a personal brand is figuring out what she's great at, what she loves to do, and how she can use that to leave an imprint in the world. Those are tough questions, but essential ones. Answer those - and the personal brand follows.

— Daniel H. Pink