"The problem Philip Morris had with electronic cigarettes since the beginning of development was the satisfaction of the smoker. Because the taste is dramatically different and, at the initial stages, the nicotine pharmacokinetics were very slow. You could not get the satisfaction. It's not so easy to crack this code. The taste satisfaction is very important. The closest you are to this, the more chances you have to switch people. It's very nice to have a zero-risk product, but if nobody uses it, you don't have any reduction in public health risk."

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I've been hooked on films ever since I can remember renting VHS tapes. But who got me hooked? I think life did. There wasn't a person or a mentor that got me hooked. I think it was the films themselves that influenced me. A specific memory that comes to mind is watching 'Goodfellas' when I was 12 and thought Robert De Niro looked so cool sitting at the bar smoking a cigarette and contemplating his next "move". I actually would copy his faces gestures and try and get into his mind frame. I would borrow mad dad's clothes and pretend I was a Mobster. So I guess I have to thank Robert DeNiro.

— Jaime Zevallos