"People often say that stress is a motivator. What we're referring to when we say this is really better described as stimulation and engagement."

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And there are some - Bernie [Ecclestone] and others - who are embracing new technologies. When Sky UK started to broadcast there was an argument that audience would come down because it is pay TV. But the actual quality of the production and the use of technology and the engagement of the viewer is much better than it ever was. The product is simply better.

— Martin Sorrell