"If you aren't building a social enterprise, I don't know what your business model will be in 5 years"

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There is this ferocious digital revolution coming along and we're in the teeth of that at the time of maximum economic disruption. There are huge opportunities there. I made the point in my supplementary statement that the Guardian is now a very considerable global player, but there are huge challenges in terms of making, of finding, the convincing business model, so I want to see Guardian journalism continue and thrive, although whether and to what extent that is in print or in digital is a sort of second order matter.

— Alan Rusbridger