"The experience would be that a customer would have total access to Burberry across any device, anywhere, and they would get exactly the same feeling of the brand, feeling of the culture, regardless of where, when, how they were accessing the brand."

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Every day I'd say I look different. Sometimes I look really formal, sometimes I love the classic Stella McCartney, Chloe Sevigny and Gwyneth Paltrow thing. Other days I like being rock star and wearing leather jackets and studs. I love wearing Burberry - it's the perfect combination of formal and punky.

— Ellie Goulding