"The people who do make big discoveries are the ones who somehow manage to free themselves from conventional ways of thinking and to see the subject from a new perspective."

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There's all of the DVD extra material and all these other pieces of information that don't fit into a 90-minute experience, but it's still content and people still want to see it. It's being open to [the fact that] the business is changing and being open to how you can make money to afford you to stay in business to keep making new things. I think you just have to have an open mind and be really smart about stuff and not be so locked into the conventional way of how the process used to go.

— Alex Stapleton