"The key question facing those of us working in the media (old and new) is whether we embrace and adapt to the radical changes brought about by the Internet or pretend that we can somehow hop into a journalistic Way Back Machine and return to a past that no longer exists and can't be resurrected. There is no question that, as the industry moves forward and we figure out the new rules of the road, there will be - and needs to be - a great deal of experimentation with new revenue models."