"I think it's absolutely essential to encourage creativity. I think we come in as these wide-eyed sponges, ready to create and absorb and evolve, and I think more often than not we are squashed, the older we get."

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Thomas Edison had great visions (for lights, music players, movies, etc.) but he knew they didn't count until he could make them work. His statement that creativity is 99% perspiration makes that point. Consider how much time he spent trying to make a synthetic rubber material for tires and never stopped trying but he never succeeded.

— Philip Kotler