"The genuine investor in common stocks does not need a great equipment of brain and knowledge, but he does need some unusual qualities of character"

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The history of the past fifty years, and longer, indicates that a diversified holding of representative common stocks will prove more profitable over a stretch of years than a bond portfolio, with one important provisio that the shares must be purchased at reasonable market levels, that is, levels that are reasonable in the light of fairly well-defined standards derived from past experience.

— Benjamin Graham