"I like being in kids' movies, and I like being in family movies."

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It's a mistake to just go make a movie where the whole thing is talking down to the kids like, "Ok, we gotta bring the IQ of this movie down because it's a kids movie" You don't have to do that, kids can laugh and parents can laugh at different parts and that's fun, and you see that with all of the great kids movies.

— Jack Black