"Rivers are roads that move and carry us whither we wish to go. [Fr., Les rivieres sont des chemins qui marchant et qui portent ou l'on veut aller.]"

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I think it's hard to have a brand portal and an economy of trustworthiness in one of them that sloshes over into another. But saying that there will be only a limited number of these giant brand portals doesn't mean a limited number of companies; it doesn't mean that everybody's going to be working for these companies. Quite the opposite. Most of us will be working through much smaller entities that simply use these portals as vehicles for getting and identifying customers.

— Robert Reich