"After the '96 Olympics, we all started believing that this is bigger than we thought, and we were willing to do the work. We knew that it was up to us, the players, to make soccer successful."

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If you are a new startup company, try not to arouse the interest or suspicion of your competition; especially if they are a bigger company. They can crush you while you are still in your startup phase. Lie low while still strengthening your bottom line.

— Richard Branson