"To be successful and grow your business and revenues, you must match the way you market your products with the way your prospects learn about and shop for your products."

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We must do what we conceive to be the right thing, and not bother our heads or burden our souls with whether we are going to be successful. Because if we don't do the right thing, we'll be doing the wrong thing, and we will just be part of the disease, and not a part of the cure.

— E. F. Schumacher