"I've always loved children's books - it's not that I didn't like them, I just didn't think I wanted to do that. But then I suddenly realized I did."

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We only do what we think is good and what we're happy with. I do that in stand-up, I even do it with my children's books. I don't do market research, I don't have focus groups, I don't care. I don't care if it fails, honestly. I'd rather have something that's completely mine fail than something succeed that I'm not proud of.

— Ricky Gervais