"I wouldn't take nothin' but a Ford: F-O-R-D, period. Ain't nothin' like a Ford. I wouldn't drive a Chevrolet 'cause I can't spell it."

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Chevrolet was puzzled when they discovered that their sales for the Chevy Nova were off the charts everywhere but in Latin America. They finally realized that "Nova" in Spanish translates to "no go." Not the best name for a car... anywhere "no va."

— Tom Waits