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"Address the people you seek, and them only"

— Claude C. Hopkins
claude c. hopkins Quotes Addresses

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Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves

— Claude C. Hopkins

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Nothing more completely baffles one who is full of trick and duplicity than straigthforward and simple integrity in another. A knave would rather quarrel with a brother knave than with a fool, but he would rather avoid a quarrel with one honest man than with both. He can combat a fool by management and address, and he can conquer a knave by temptations. But the honest man is neither to be bamboozled nor bribed.

— Charles Caleb Colton

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