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Remember the people you address are selfish, as we all are. They care nothing about your interests or profit. They seek service for themselves
— Claude C. Hopkins
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Nothing more completely baffles one who is full of trick and duplicity than straigthforward and simple integrity in another. A knave would rather quarrel with a brother knave than with a fool, but he would rather avoid a quarrel with one honest man than with both. He can combat a fool by management and address, and he can conquer a knave by temptations. But the honest man is neither to be bamboozled nor bribed.
— Charles Caleb Colton
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