""Best in the world," "lowest price in existence, " etc are at best claiming the expected. But superlative of that sort are usually damaging. They suggestion looseness of expression, a tendency to exaggerate, a careless truth. They lead readers to discount all the statements that you make"

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Women are of two sorts. Some of them are wiser, better learned, discreeter, and more constant than a number of men. But another and a worse sort of them...are fond, foolish, wanton, flibbergibs, tatlers, triflers, wavering, witless, without council, feeble, careless, rash, proud, dainty, nice, talebearers, eavesdroppers, rumor-raisers, evil-tongued, worse-minded, and in every way doltified with the dregs of the Devil's dunghill.

— John Aylmer