"I have a problem with a lot of men's fragrances because they are very strong. Somebody somewhere thinks that masculine means powerful smells, and I find them overbearing and not very pleasant."

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The effect of scent is really interesting. It can create a mood and change a feeling immediately. I wanted to create a modern wardrobe of fragrances ... fragrances that can be very personal to the woman who's wearing them.

— Aerin Lauder