"Radio is less important than it used to be. Kids are not just hip-hop kids, just punk kids, just pop kids, just whatever kids. Everyone is mixing and matching on their playlists."

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So sometimes if I'm working with a rapper, like Ghostface Killah or Nas, producing usually means, in hip-hop, that you make the music. You make the beat, and you give it to them. And they write the rhymes.

— Mark Ronson