"We don't “crave” animal-based meat, dairy, and eggs, but we do crave fat, salt, flavor, texture, and familiarity."

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So why do people keep on watching? The answer, by now, should be perfectly obvious: we love television because television brings us a world in which television does not exist. In fact, deep in their hearts, this is what the spuds crave most: a rich, new, participatory life.

— Barbara Ehrenreich