"The bigger-is-better form of evangelism may have passed, .. The emerging generation has been so advertised, media-tised and oversold that the smaller, quieter and more authentic is the growing edge of their experience."

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Two common conceptions with regard to advertising which are held by a considerable number of people are that enormously large sums of money are expended for it, and that much of this expenditure is an economic waste.

— Daniel Starch