"Human reactions to robots varies by culture and changes over time. In the United States we are terrified by killer robots. In Japan people want to snuggle with killer robots."

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Part of what we want to do with the Heroic Imagination Project is to get kids to think about what it means to be a hero. The most basic concept of a hero is socially constructed: It differs from culture to culture and changes over time. Think of Christopher Columbus. Until recently, he was a hero. Now he's a genocidal murderer! If he were alive today, he'd say, "What happened? I used to be a hero, and now people are throwing tomatoes at me!

— Philip Zimbardo