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— Daniel Kahneman"Alternative descriptions of the same reality evoke different emotions and different associations."
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I want people to believe me when I play a part and they are less apt to if they know a lot about me and have associations about me.
— John Hawkes
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We have associations to things. We have, you know, we have associations to tables and to - and to dogs and to cats and to Harvard professors, and that's the way the mind works. It's an association machine.
— Daniel Kahneman
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