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— Dave Ramsey"I can't tell you how many home businesses are almost in bankruptcy court over a Yellow Pages ad only to find out that the Yellow Pages ad isn't where their market will look for them, and it cost more than they thought."
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Instead of just purchasing an ad campaign, target test and measure. Give an ad a small try. If the response is enough to pay for the ad, make it larger. With a franchise, ask the most successful franchisees what they did. Ask the bottom five guys what they did and avoid it.
— Dave Ramsey
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It was like everything that supported the relationship was coming from the outside. Judging by all the signs, we were a perfectly successful couple and John was an ideal husband for me - rich, blond, tall, sensitive, ad nauseam. But even worse, it seemed as if our most intimate conversations were based on what we were supposed to be saying, and what we were supposed to be. Nothing seemed to come directly from us.
— Mary Gaitskill
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