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— David Ogilvy"Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals."
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I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.
— David Ogilvy
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Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
— David Ogilvy
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