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— David Ogilvy"Every advertisement is part of the long term investment in the personality of the brand."
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There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.
— David Ogilvy
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It is a most extraordinary thing, but I never read a patent medicine advertisement without being impelled to the conclusion that I am suffering from the particular disease therein dealt with in its most virulent form.
— Jerome K. Jerome
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