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— David Ogilvy"I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client; successful polygamy depends upon pretending to each spouse that she is the only pebble on your beach."
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Most learning is social, or what I call the cultural DNA. Everyone knows that word of mouth advertising is the best advertising. That's social learning.
— Stephen Covey
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Advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
— Akio Morita
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