"We have so many different options now and ways to communicate digitally. But I don't think anything is more meaningful or powerful than a hand-written letter."

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There are about 50 or 60 recommendations [in "Win"] for how to communicate, not just the words themselves. All of them had to be tested. And in this short amount of time, it's just very time-consuming and very stressful to ensure that you get it right.

— Frank Luntz