"If you're Mejicana or Mejicano and don't know who Pedro Infante is, you should be tied to a hot stove with yucca rope and beaten with sharp dry corn husks as you stand in a vat of soggy fideos."

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You could be beaten down by anybody and by everybody and it doesn't matter what everybody else thinks it's how you see yourself and what your own dreams are. And, you know, anybody who started a business and build a business knows there's going to be lots of times when you feel beaten down and you need some motivation and that's when I turn to that book among others.

— Mark Cuban