"Successful businesses measure and count things. I think that's a safe assumption on top of which we can drop the following hypothesis: unsuccessful business either measure nothing, the wrong things, too many things, or finally, they measure the right things but they don't communicate the measurements efficiently."

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It's not an easy option. The essence of travel is letting go of habit and prejudice and relishing the unfamiliar. Food you've never eaten before, a language you've never spoken before, religion that mystifies, customs that confuse, politics that perplex, all question everyday assumptions about how you live your life.

— Michael Palin