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— Dick Morris"The key to running a campaign on the cheap is to avoid spending money on anything other than projecting a message."
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In the United States...politics is purged of all menace, all sinister quality, all genuine significance, and stuffed with such gorgeous humors, such inordinate farce that one comes to the end of a campaign with one's ribs loose, and ready for King Lear, or a hanging, or a course of medical journals.
— H. L. Mencken
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The greater informational levels of the voters, their decreasing inhibitions in expressing disagreement, and their greater preference for Jeffersonian direct involvement, all make the need for a 'permanent campaign' to sell a president's policies all the more crucial.
— Dick Morris
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