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— Donald A. Norman"I think a successful company is one where everybody owns the same mission. Out of necessity, we divide ourselves up into discipline groups. But the goal when you are actually doing the work is to somehow forget what discipline group you are in and come together. So in that sense, nobody should own user experience; everybody should own it."
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Nothing is more stimulating and more salutary to (or for) the inner (or inward) development than the exemple of men devoted to the good. It is in the company of men pursuing a same ideal that the still weavering (or unsteady) soul can set oneself ("se fixer", Fr) and stick to (or attach to) everything that is noble and generous.
— African Spir
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A good designer will actually design the company.
— Donald A. Norman
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