"The beating heart of your story that's not what shows up in a trailer. The other stuff is what shows up in a trailer, because that's what gets people in to the seats, and that's how studios make their money."

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Remember that according to the Bible, the heart is not primarily the emotions but rather the seat of our fundamental commitments and trusts, and therefore it is the control center of the whole life. So to preach to the heart means to go right for the commanding commitments of people's lives that drive their desires, thinking, feeling, and action.

— Timothy Keller