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— Edie Falco"I sort of love reading the scripts and going, 'Oh wow, what a great idea. I never would have thought of that."
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A great idea should always be left to steep like loose tea leaves in a teapot for a while to make sure that the tea will be strong enough and that the idea truly is a great one.
— Phoebe Stone
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The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.
— Leo Bogart
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