Share this sentence
— Ellen Goodman"What advertisers call brand loyalty is merely the consumer's defense against the need to waste energy differentiating among things that barely differ."
Related information
Discover more quotes
Previous Quote
I think consumerism breeds dissatisfaction, and I think that the advertisers play to that. So I cannot be comfortable with that. On the other hand, the cornucopia of products and innovation - I love Apple, for example. That's a temple of consumerism in many ways.
— John Elkington
Next Quote
It takes uncommon guts to stick to one style in the face of all the pressures to 'come up with something new' every six months. It is tragically easy to be stampeded into change. But golden rewards await the advertiser who has the brains to create a coherent image, and the stability to stick with it over a long period.
— David Ogilvy
Loading recommended content...