"The attention from the fashion world is something that I didn't expect. I've shot with Bruce Weber and met Karl Lagerfeld. Having that kind of attention is really exciting."

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I believe that, not only in chess, but in life in general, people place too much stock in ratings – they pay attention to which TV shows have the highest ratings, how many friends they have on Facebook, and it’s funny. The best shows often have low ratings and it is impossible to have thousands of real friends.

— Boris Gelfand