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— Eric Dezenhall"The PR industry loves the concept that if you just apologize, the problem goes away. The concept of apology is known in the Judeo-Christian sense: You apologize, but then you suffer. The problem is nobody wants the suffering. Everybody wants drive-through redemption."
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To all the kids who looked up to me, I’m truly sorry for letting you down, but I hope it’s helped you learn that one bad decision can turn your dream into a nightmare. There is no excuse for domestic violence, and I apologize for the horrible mistake I made.
— Ray Rice
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If you're married to an entrenched non-apologizer, it won't help to doggedly demand one. Some folks lack the self-esteem required to take responsibility for their less than honorable behaviors, feel remorse, and offer a heartfelt apology. And many people are so hard on themselves for the mistakes they make, they don't have the emotional room to admit vulnerability and apologize to a partner.
— Harriet Lerner
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