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"The minimum viable product is that version of a new product which allows a team to collect the maximum amount of validated learning about customers with the least effort."

— Eric Ries
eric ries Quotes Customers,New Products,Minimum

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Eric Ries
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By the time that product is ready to be distributed widely, it will already have established customers.

— Eric Ries

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There's a strength to being able to look at products through a customer's eyes, but it is also dangerous.

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