"Etymology: from Latin ad-, "to" + visum, past participle of videre, "to see". Advice is what you get from your parents when you are growing up, and from your children when you are growing old."

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A good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and then can connect it with the consumer. We always say a brand is set of shared values. So if you can simply demonstrate your value system as a brand, so that a consumer could say, "Ah, our values line up. I vote for you, brand!" that's a good ad.

— Donny Deutsch