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— Finley Peter Dunne"Many a man that couldn't direct ye to th' drug store on th' corner when he was thirty will get a respectful hearin' when age has further impaired his mind."
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To impress your offer on the mind of the reader or listener, it is necessary to put it into brief, simple language...No farfetched or obscure statement will stop them. You have got to hit them where they live in the heart or in the head. You have got to catch their eyes or ears with something simple, something direct, something they want.
— John Caples
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The press, important as is its office, is but the servant of the human intellect, and its ministry is for good or for evil, according to the character of those who direct it. The press is a mill which grinds all that is put into its hopper. Fill the hopper with poisoned grain, and it will grind it to meal, but there is death in the bread.
— William C. Bryant
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