"A design style is defined by a set of microdecisions. A clear style reflects a consistent set. A clear style may not be a good style; a muddled one never is."

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Look at 4chan culture, which is the ultimate version of shedding your IRL [in real life] identity - you don't even keep a consistent screen name from thread to thread. That's very important to them, this belief in the possibility that what I do online is completely separate from who I really am.

— Arthur Chu