"I'm a little of everything, a concerned dad, faith-based guy, businessman, entertainer and journalist. I don't have formal training as a journalist, but I think that works to my advantage."

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I never wanted to be a businessman; I was a craftsman and good at working with my hands. At some point, I decided that this company is my best resource. Patagonia now exists to put into practice all the things that smart people are saying we have to do not only to save the planet but to save the economy.

— Yvon Chouinard