"I always start my breakfast out with oatmeal, because it's full of vitamin D, it's a great carb, and you can get, like, some fun flavors in there."

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Just as Americans have discovered the hidden energy costs in a multitude of products-in refrigerating a steak, for example, on its way to the butcher-they are about to discover the hidden water costs. Beginning with the water that irrigated the corn that was fed to the steer, the steak may have accounted for 3,500 gallons. The water that goes into a 1,000-pound steer would float a destroyer. It takes 14,935 gallons of water to grow a bushel of wheat, 60,000 gallons to produce a ton of steel, 120 gallons to put a single egg on the breakfast table.

— Jerry Adler