"Don't slag off other creators or companies. We'll cheerfully mock dumb politicians on Twitter, but we try to never slam another creator's work or make fun of another company's projects or initiatives. First, because life's too short. We'd rather use that time to celebrate the fantastic work of colleagues and friends. Second, because it's a small world, and people have long memories. A few snarky words today can ruin a chance for an incredibly rewarding creative partnership tomorrow."