"This impressed me when I was the editor of the Sunday Times [of London] - we had the "Bloody Sunday" killings of 13 unarmed civilians by British paratroopers. We interviewed 500 people for our report, and not one of them could give us a total picture of what was happening. It was like the Rashomon effect multiplied a million times. For a website or even a newspaper to be a collector of information flow is not the highest form of journalism."

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Most readers look at the photograph first. If you put it in the middle of the page, the reader will start by looking in the middle. Then her eye must go up to read the headline; this doesn't work, because people have a habit of scanning downwards. However, suppose a few readers do read the headline after seeing the photograph below it. After that, you require them to jump down past the photograph which they have already seen. Not bloody likely.

— David Ogilvy